Influencer Questionnaire

What Kind Of Influencer Are You?

What is the budget for your influencer marketing campaign?

0 - $25
$26 - $300
$300 - $999
$1000 +

What is the primary type of media that you want influencers to utilize for your marketing campaign?

Videos in excess of 20 minutes
Short videos, 60 seconds to 10 minutes
Photography with a simple caption
Storyform content, e.g. photodequences, in-text narratives

What is the follower size of your preferred social media platform of choice?

0 - 10,000
10,001 - 29,999
30,000 - 99,999
100,000 +

Choose the statement that most closely matches your organization.

Philanthropy is crucial to our organization, and we prefer influencers who proactively engage in cause-oriented activism
Philanthropy is important, and we encourage influencers to be involved with causes that are important to them
Our organization is neutral regarding influencer engagement in cause-oriented activism
Our organization prefers influencers who do not use their profiles for cause-oriented activism

How important is it for influencers to proactively engage with their followers?

Very important
Somewhat important
It is essential
Not at all

How frequently do you post on the primary platform you utilize for social media marketing?

1-2 times weekly
Once per day
Multiple times per day
A few times per month

Which of the following best describes the type of reputation you prefer influencers working with your organization to maintain?

Local, relatable personas
Outgoing, enthusiastic performers
Informative, interesting friends
Highly popular celebrities

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